Marketing support is critical for the growth and general success of enterprises, and many businesses with immense potential have failed due to inability to access the right markets with their products. Market linkages offer young entrepreneurs support in effectively accessing markets for their products:
- 1. Facilitating and supporting small youth owned enterprises to develop linkages with large established enterprises/institutions for business and mentorship; and Facilitating the marketing of products and services of enterprises in domestic, regional and international markets.
- 2. It is aimed at meeting the diverse marketing challenges faced by entrepreneurs, while appreciating the diversity and complexities in the economic sectors they operate in.
In addition, EDC facilitates platforms for clients in which they can build a network and solve their common business related challenge that they face. Client forums and group Business Development Service training sessions can be good examples. Clients of EDC have created a social media group to realize knowledge sharing and problem mitigation on the areas of their businesses.